How to Create a Promo Link with an Automatic Discount Code
This guide will walk you through how to create a promo link that automatically applies a discount code to ticket orders—no need for the customer to manually enter the code.
The process involves creating a discount code, copying its unique ID, and adding a special parameter to your ticket page URL. When a customer clicks the link, the discount is automatically applied at checkout.
Step-by-Step Instructions
1. Navigate to Open Events
Go to:
Events > Open Events
Click the "Select Action" menu on the event you want to apply the discount to and select Discounts.
2. Create or Verify the Discount Code
Create a new discount code or use an existing one.
Learn how to create discount codes here: Discount Codes
3. Copy the Discount Code ID
Find and copy the Discount Code ID (a number associated with the discount, e.g.,
991944).Every discount code has a unique ID number.
4. Create the Promo Link
Go to the event page URL where customers buy tickets. For example:
www.yourwebsite.com/tickets
Add the following string to the end of the URL:
?ref=D|[DISCOUNT_CODE_ID]
Replace
[DISCOUNT_CODE_ID] with the number you copied earlier.Example:
https://events.vbotickets.com/events?ref=D|991944
5. Test and Share the Promo Link
Open the promo link in your browser and walk through the purchase process:
Select the event and click Order Now
Add tickets to your cart
Proceed to Checkout
Confirm that the discount is automatically applied
Once you've verified that the link works correctly, you can share it anywhere:
emails, social media, buttons on your website, etc.
That's it! Anyone who clicks the link will receive the discount without needing to enter a code.