How to Create a Promo Link with an Automatic Discount Code

This guide will walk you through how to create a promo link that automatically applies a discount code to ticket orders—no need for the customer to manually enter the code.

The process involves creating a discount code, copying its unique ID, and adding a special parameter to your ticket page URL. When a customer clicks the link, the discount is automatically applied at checkout.

Step-by-Step Instructions
1. Navigate to Open Events

Go to:
Events > Manage Events > Open Events
Click the "Select Action" menu on the event you want to apply the discount to and select Discounts.

2. Create or Verify the Discount Code
Create a new discount code or use an existing one.
Learn how to create discount codes here: Discount Codes
3. Copy the Discount Code ID
Find and copy the Discount Code ID (a number associated with the discount, e.g., 991944).
Every discount code has a unique ID number.

4. Create the Promo Link

Go to the event page URL where customers buy tickets. For example:

www.yourwebsite.com/tickets

Add the following string to the end of the URL:

?ref=D|[DISCOUNT_CODE_ID]
Replace [DISCOUNT_CODE_ID] with the number you copied earlier.

Example:

https://events.vbotickets.com/events?ref=D|991944
5. Test and Share the Promo Link

Open the promo link in your browser and walk through the purchase process:

  • Select the event and click Order Now

  • Add tickets to your cart

  • Proceed to Checkout

  • Confirm that the discount is automatically applied

Once you've verified that the link works correctly, you can share it anywhere:
emails, social media, buttons on your website, etc.

That's it! Anyone who clicks the link will receive the discount without needing to enter a code.