Overview:
Cross-promotion offers allow you to promote another event during checkout. For example, when a customer buys tickets to one event, you can offer them a discount on another event. This is a great way to boost sales and increase visibility for other shows.

Before You Begin:
To create a cross-promotion, you’ll need:

  • Two events already created in your account.

  • A valid discount code for the event you’re promoting

Step 1: Set Up a Discount Code:
Go to the Discounts area for the event you want to offer the discount on, and add a new discount code. If you haven’t created a discount code before, review this doc first: Discount Codes

Step 2: Set Up the Cross-Promotion on the Other Event

  1. Go to the other event that will be "promoting" the event you want to discount. 

  2. On that event, open the MARKETING tab. 

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  3. Select Cross Promotion

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  4. In the slide out menu, enable the cross-promotion, write a description, select the event you want to promote, and select the discount code. 

  5. Click Save to apply your changes.

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Step 3: Preview the Offer

  1. Click Preview on the event you just edited.

  2. Go through the checkout process as if you were purchasing tickets.

  3. You should see the cross-promotion offer appear during checkout

  4. Add tickets for the promoted event, and the discount will automatically apply.

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Troubleshooting:

  • Don’t see your offer? Make sure you saved both the discount code and the cross-promotion setup.

  • Discount not applying? Verify that the code is active and linked to the correct event.

  • Offer text not showing? Double-check that the cross-promotion feature is enabled and the event was saved after editing.