Tracking
codes (pixels) can be added on a global
level
or per event level.
Global Level
Navigate to SET UP > EVENTS
> EVENT
SETTINGS and click on the Tracking Codes
option
Basic Tracking Setup
If you only have the unique codes
generated by the tracking platform you can use
the basic setup option.
- Choose the platform you're using
- Paste your code
- Click GENERATE
- Your tracking codes will be generated for
you
- Click SAVE or SAVE & CLOSE
If you want to customize your
tracking code use the toggle at the top of the
page to switch to advanced mode. From here you
can write and save your own tracking
codes.
Event Specific
The event specific setup is meant to be used
when you want to override the global tracking
code setup for a specific event.
Navigate to EVENTS > OPEN EVENTS
and select "Marketing" from the select action
dropdown.
Click the Tracking Codes
button
Set up the tracking codes for you
event using the same method described for the
global setup. Use basic mode if you only have
the tracking code and VBO will generate the
code for you. Advanced mode allows you to
write your own custom tracking codes.
Definitions
Standard Tracking will load
on all pages except the order
confirmation. Use the large main field for
all your standard Google Analytics, Google
Tag Manager, Facebook, or other codes that
should load on all pages.
Conversion Tracking will load only
on the order confirmation page. Be
sure to
add ALL the codes you require for
tracking
on this page, since the order
confirmation
page will not load any of the Standard
Tracking codes.
Note: If you need to
track the order confirmation URL in
your analytics tool, all order
confirmations use the same url with
the session ID appended to
it.
You can also track items in the
cart by targeting this url with your
tracking code: https://www.vbotickets.com/v5.0/checkout.asp
If you do not know when or where to use
the order confirmation URL, you likely do
not need to take this step.